Privacy policy

Welcome to

Thank you for visiting and reading our privacy policy. is operated by Alpha Distribution bvba, with offices at Nijverheidsstraat 18, 2570 Duffel, Belgium (VAT number BE 0477.831.304) (hereinafter called "Alpha Distribution bvba" or "we").

This Privacy Statement explains what information Alpha Distribution bvba collects on this website and how Alpha Distribution bvba will use it. It is part of our General Terms and Conditions and applies to all users of, irrespective of whether you buy a product.

1. Privacy

Alpha Distribution bvba recognizes the concern of our online visitors regarding privacy, which is why at all times we process personal data in strict compliance with this Privacy Policy.

We only collect and process personal data for specific and legitimate purposes. We gather personal data to process orders that a customer places and to complete each sale on this website, for marketing purposes, for customer relationship management and for statistical purposes. Where possible, data will be used in anonymous or encrypted format.

2. How do we use collected personal data

The personal data Alpha Distribution bvba collects are relevant and not excessive in relation to the purposes for which we collect them. When you order at, we collect certain personal data (for example your name and surname, address, e-mail address, contact details and payment and credit card information) needed to allow us to process your transaction and deliver your order. These details allow us to provide you with a personal shopping experience.

We may at times ask for additional details for specific purposes such as profiling and marketing. Providing us with this information is entirely voluntary. On occasion we may also ask for feedback from you about the usage or services our website provides to help us develop and improve it further.

For training purposes and quality control, we may monitor your communication with us.

3. E-mail and marketing messages

Nobody likes an email inbox filled with junk mail. That is why we will only e-mail you to keep you up to date about your order or to inform you of material changes to our General Terms and Conditions or this Privacy Policy.

In addition, if you have chosen to sign up for our newsletter, you will receive the newsletter and e-mail marketing messages from us about the products that we offer for sale on this website.

In each newsletter there will be the opportunity to choose not to receive promotional information any longer.

4. Website security

Alpha Distribution bvba does everything to make shopping at as secure as shopping in store.

Alpha Distribution bvba use a 128-bit SSL encrypted secure internet connection to protect your payment when you order in our store. This encrypts and protects the data you send to us over the internet. If SSL is enabled then you will see a padlock at the top of your browser. You can click on this to find out information about the SSL digital certificate registration.

You will also notice that when you look at the location (URL) field at the top of the browser you will see 'https:' instead of 'http:'. This means that you are in secure mode.

5. Securing your information

We will only provide third parties the information which they strictly need to carry out their jobs. They will only be allowed to use your information for the performance of the sales agreement between you and us and they will not have the right to use it for any other purposes, unless you have given your express consent.

In order to process your order and deliver your purchases, we may pass relevant personal data to the couriers, storage facilities, banks and credit card service providers that we use. For example, in addition to your name, address and e-mail address, our courier will be given your telephone number in case he needs to update you on the delivery date or time of your order.

In case of fraud prevention verifications, we may transfer your information not only to the banks and credit card service providers but also to the official authorities. At all times where we disclose your information for the purposes of fraud prevention, it will remain secure.

Alpha Distribution bvba will store personal data no longer than is reasonably necessary for the purposes set out in this Privacy Policy. We only process but do not store your credit card information.

Alpha Distribution bvba will never sell your details to a third party for marketing purposes.

6. Your rights

You have the right to request access to your personal data and to rectify inaccurate data and you can unsubscribe from our mailing list by clicking on the unsubscribe button in our newsletters. If you have any other questions on our privacy policy, please click here.

7. List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.